By Bart De Muynck
The views expressed here are solely those of the author and do not necessarily represent the views of FreightWaves or its affiliates.
The narrative surrounding AI often focuses on its potential to automate jobs and replace human workers. However, in the realm of supply chains, a more nuanced reality is emerging: one where AI and human talent are not adversaries, but partners in a symbiotic dance.
While AI undoubtedly brings automation and efficiency to supply chain operations, human expertise remains indispensable. As Gartner aptly points out, “access to labor continues to be a top constraint in supply chains.” This highlights the critical need to attract, retain and empower talent in this increasingly complex landscape.
AI: A catalyst for talent attraction and retention
Rather than replacing humans, AI can make supply chain roles more desirable. By automating mundane and repetitive tasks, AI frees up human workers to focus on higher-value activities that require critical thinking, problem-solving and creativity. This not only enhances job satisfaction but makes these roles more appealing to a digitally savvy workforce.
Retail, a sector already leading in AI adoption, is well positioned to leverage this advantage in the war for talent. By offering roles that combine technology and human expertise, retailers can attract and retain skilled professionals who are eager to work at the forefront of innovation.
Beyond automation: AI as augmented intelligence
The true power of AI in supply chains lies in its ability to augment human intelligence, not replace it. AI-powered tools can provide valuable insights, predictions and recommendations, empowering supply chain leaders and their teams to make better, faster and more informed decisions.
Think of ChatGPT in the freight industry. It can assist with tasks like providing real-time information by answering questions about shipment status, tracking information and potential delays. It can help generate reports and summaries by compiling data and creating reports on key performance indicators. It can further facilitate communication and collaboration by translating documents, summarizing complex information, assisting with customer inquiries and sharing that information with multiple stakeholders.
While these capabilities are valuable, human oversight remains crucial. Complex situations, ethical considerations and critical judgment still require human intervention. AI, in this context, acts as a powerful assistant, enhancing human capabilities and enabling more efficient and effective decision-making.
Transforming the way we work
The synergy of AI and talent can fundamentally transform how supply chains operate. By breaking down functional silos and enabling more connected processes, AI facilitates a more collaborative and agile work environment. For example, AI can help bridge the gap between planning and execution by providing real-time feedback on the impact of planning decisions on downstream operations. This allows for more dynamic adjustments and better alignment between different functions, leading to improved efficiency and responsiveness.
Benefits of a human-AI partnership
This collaborative approach offers several benefits:
- Enhanced productivity – AI automates tasks, freeing up human workers to focus on higher-value activities.
- Improved decision-making – AI provides data-driven insights and recommendations, empowering humans to make better decisions.
- Increased agility – AI enables faster response to disruptions and changes in demand.
- Enhanced innovation – AI fosters a culture of innovation by providing tools and insights that spark creativity and problem-solving.
- Talent attraction and retention – AI makes supply chain roles more engaging and fulfilling, thus attracting and retaining top talent.
The future of supply chain success lies in harnessing the power of both AI and human talent. By viewing AI as augmented intelligence, a tool that enhances human capabilities rather than replacing them, companies can create a more efficient, agile and innovative supply chain. This requires investing in talent development, fostering a culture of collaboration and embracing the transformative potential of AI. By striking the right balance, businesses can unlock a new era of supply chain excellence, driving growth and success in the years to come.
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About the author
Bart De Muynck is an industry thought leader with over 30 years of supply chain and logistics experience. He has worked for major international companies, including EY, GE Capital, Penske Logistics and PepsiCo, as well as several tech companies. He also spent eight years as a vice president of research at Gartner and, most recently, served as chief industry officer at project44. He is a member of the Forbes Technology Council and CSCMP’s Executive Inner Circle.